With the current plans for gentrification undergoing, the Broadview hotel required similar treatment. Alongside the food and beverage replenishing plan, we were able to implement much more effective financial strategies to ensure growth throughout the gentrification process.
We looked towards a trendy Manhattan, “Sex in The City”, experience when it came to deciphering our target market. Although Leslieville is nowhere near the size of New York’s East Village or Soho District. we had to keep in mind the target demographic that the gentrification process would produce.
Demographics – “East Village”, trendy, professionals.
Branding – Rebranded the Broadview hotel to cater to more affluent clients.
Still currently in Phase 2 of the neighbourhood revitalization plan, the Hotel itself is doing very well. The Broadview Hotel rooftop nights has sent a beacon to the other trendy residents of the Downtown Toronto core.
West Siders – We found that the venue was being filled with residents west of Yonge street.
Foot Traffic – 13% increase in food and beverage sales after renovations and our marketing plan was implemented.
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