Envy Nightclub is Edmonton’s premier nightclub located in Canada’s famous West Edmonton Mall. We were commissioned to lead and develop the company’s marketing and promotions team. With the increase of hospitality groups and new bars, we had to find a solution to the entertainment cannibalism in the province.
Acquire Broadview Hotel in addition to several neighborhood blocks in the surrounding Broadview and Queen area.
Buyouts – Provided current property owners a 20 to 40 percent increase on home buyouts.
Branding – Rebranded the Broadview hotel to cater to more affluent clients.
The Queen and Broadview area has now transformed Toronto East to the point of unfamiliarity. It is now a new neighborhood with the Broadview Hotel providing the pillars to a new and improved neighborhood.
Rent Increase – Rent has increased within the surrounding neighbourhood by 16% since breaking ground early Spring 2018.
Foot Traffic – The surrounding restaurants, bars and service areas have all benefitted from the uptick in foot traffic and new residents.
Email Marketing, SMS Marketing, Event Marketing, Media Production, Pay-Per-Click Management, Brand Management.
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