Home Depot Pro Xtra

Home Depot is the premiere destination for all contractor construction supplies. We had the privilege of helping them improve their email marketing communications with their Pro-Xtra Members.

Project Pilot is a program change that is introduced to specific regions as a Pilot.

Pro Xtra members in the pilot region will have a different rewards benefits – almost like a different loyalty program!

SMS and Email Marketing – SMS and Email marketing outreach program for current patrons and new prospects. 

Social Media – Provided engaging social media content via Facebook, Instagram, & Twitter. Improved blogging and content marketing strategies to tie in to the researched and selected keywords.

Through effective email marketing campaigns, we were able to improve the qiality-of-life for Pro Xtra members through our pilot program. The major changes included:

  • Earn Quarterly Rewards as THD gift cards and not rewards Points
  • Tender Neutral
  • Register to Pro Xtra without an HDC card
  • Change in earning value of tiers
  • Introduction of Home Depot E-gift cards
  • No anniversary date tier resets
  • Tier is calculated based on rolling 12 months
  • Pro Xtra ID : Tap as you go to earn!

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