MSOM is a Manhattan inspired fashion company being launched mid-to-late 2020. We currently have full creative control over product design, branding, marketing, and advertising. Our goal is to penetrate the New York fashion scene with style and substance.
Our strategy is to focus on sleek and trendy active wear and essential wear for the launch of the product line. Shortly after brand recognition is achieved, we plan to implement the unique knitwear with patented technologies.
Patent Technologies – “Stretch fabric that form fits to toned and muscular body builds.
Branding – Utilized the “New York State of mind” branding to connect with New Yorkers initially.
The end game is to become the premier staple brand in New York city by year end 2022.
Production – Local production in factories in New Jersey, Brooklyn, and Toronto.
Online Sales – 100% of sales will be online through our e-commerce platforms.
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